Rule one: the blank does the heavy lifting
Nobody pays retail for a thin promo tee. The drops that move are built on heavyweight, boxy, garment-dyed blanks: the Shaka Wear max-heavyweight drop-shoulder is the default streetwear body, the Comfort Colors 1717 brings the faded vintage feel, the Lane Seven heavyweight hits the same look at a friendlier price for bigger runs, and the Lane Seven premium hoodie anchors a winter drop. Round it out with an embroidered Richardson 112 or cuffed beanie.
Test small, then commit
You don’t have to guess what sells. DTF prints from a single piece (how minimums really work), so sample a design, photograph it, gauge the response, then screen print the real run where per-piece pricing wins. Specialty inks - puff, metallic, glow - are where a drop gets its collectible feel, and they’re the kind of job other shops turn away. We don’t.
Wholesale, blind shipping, and the resale paperwork
If the merch is being resold - at your counter, your retail partners, or online - a wholesale account is worth the ten minutes: Michigan resale form 3372 handled, so you are not paying sales tax on goods you resell, and blind shipping so boxes land at your stores looking like they came from you. The pricing is wholesale either way.
Consistency is the brand
Drop two has to match drop one. Your art, placements, and colors are saved with your account, so reorders start from the real files instead of a re-upload guess. Start with the cannabis merch guide, or if you’re launching a location, the grand-opening checklist.
Build the drop
Pick a heavyweight blank, drop your art on it, and see the all-in price at drop-run quantities.